The PM GROUP opens two new sales branches: one in Madrid and one in Buenos Aires

The PM Group is steering for the South American and Spanish territories. The development strategy of the group from San Cesario sul Panaro (Modena), active in the planning and production sector for equipment and instruments used in lifting materials and people, passes on towards its expansion in foreign markets. The PM Group has, in fact, opened two new foreign sales branches: one in Spain (in Madrid), and one in Argentina (in Buenos Aires).

"The internationalisation strategy - explains Giuliano Asperti, President of the PM Group - surely represents one of the most important objectives. The creation of the two sales branches, in Spain and in Argentina, is a clear evidence of it. It is precisely due to this reason that we want to offer ever more innovative products, in order to meet the demands of the companies present in these markets".

PM Group Iberica Potencia en Elevaci?n SL allows the PM Group to consolidate itself in the Iberian market that, in these past years, has been a market in strong growth for the lifting equipment sector and has been at the forefront in relation to technologies requested. The Spanish branch was established in the Spanish capital, since it covers an ideal position for distributing PM truck cranes and relevant accessories throughout Spain. This structure can be added to the Oil&Steel Iberica SL sales branch of the PM Group, already present in Spain, and located in Riba-Roja del Turia (Valencia).

PM Argentina Sistemas de Elevacion SA will allow the company to take advantage of the opportunities offered by a country in strong expansion, with great growth perspectives in the short to medium term. The sales branch was established in Buenos Aires to reinforce the presence of the company in the Argentinean market and to distribute truck cranes and aerial platforms in this country and other strategic South American markets, including Uruguay, Peru, Bolivia, and Paraguay.

"With the foundation of the two branches - explains Luigi Fucili, Managing Director of the PM Group - we aim to increase sales in Spain and to grow significantly in South American countries, reaching an increase in exports of 40% in these markets. We, therefore, intend to be able to cope with the requests of these markets in an ever more efficient manner, offering solutions capable of satisfying their specific needs in terms of innovation, quality, and safety".